Development
Free People Replatform
An in-house team was formed to build Free People from the ground up, instead of continuing to be handled by third-party maintenance. This also provided an opportunity to make Free People completely responsive instead of needing to maintain a separate site for mobile. I was requested to aid the team in style and UI work, working closely with both design and engineering teams. Post-launch, I continued to act as UI lead for new feature work. Key successes for this project included 66% faster page load speeds, 50% page size reduction, and a noticeable increase to product page traffic, as well as increased conversion at initial launch.
![A screenshot of a Free People category page.](../../img/free-people/fp-category.png)
A screenshot of a Free People category page.
![A screenshot of the Free People landing page.](../..//img/free-people/fp-homepage.png)
A screenshot of the Free People landing page.
![A screenshot of the Free People product detail feature.](../../img/free-people/fp-pdp.png)
A screenshot of the Free People product detail feature.